I started AC up this morning and noticed the Depp character was on the splash screen this time with the title "Cinemania." Now it's dangerous (humorously speaking) to assume that this means that challenge would be next, especially given that GI hardly ever plans ahead (or behind) with much insight or knowledge of even what their own team is doing. But it's interesting to see that. Plus, it could possibly explain why the cinemas were available for purchase during the rock challenge.